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~subject:"Communication"
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Communications technology and social policy. understanding the new 'cultural revolution'
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Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
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Point of Purchase Communication: Role of
Information
Search, Store Benefit and Shopping Involvement
Sinha, Piyush Kumar
;
Uniyal, Dwarika Prasad
-
eSocialSciences
-
2010
information
search and store benefits sought. It uses shopping involvement as a mediating variable. During the course of study …
Persistent link: https://www.econbiz.de/10008455854
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