//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Unger, Fritz"
~person:"Pepels, Werner"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Data Mining - Ein einführender...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
2
Kommunikation
1
Kommunikationsstrategie
1
Marketing management
1
Marketingmanagement
1
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Lehrbuch
1
Language
All
English
German
144
Undetermined
14
Author
All
Unger, Fritz
Pepels, Werner
Kotler, Philip
166
Sheth, Jagdish N.
46
Armstrong, Gary
38
Kerin, Roger A.
35
McDonald, Malcolm
32
Ferrell, Odies C.
29
Hair, Joseph F.
29
Leeflang, Peter
29
Baker, Michael John
28
Piercy, Nigel
27
Peter, Jerome Paul
26
Fill, Chris
25
Homburg, Christian
25
Irwin, Scott H.
25
Grewal, Dhruv
24
Koschnick, Wolfgang J.
24
Tadajewski, Mark
24
Franses, Philip Hans
23
Hartley, Steven W.
23
Brown, Stephen
22
Baesens, Bart
21
Jobber, David
21
Keller, Kevin Lane
21
Lovelock, Christopher H.
21
Malhotra, Naresh K.
21
Martens, David
20
Blythe, Jim
19
Hanssens, Dominique M.
19
Kitchen, Philip J.
19
Palmer, Adrian
19
Zaltman, Gerald
19
Kurtz, David L.
18
Rudelius, William
18
Vrontis, Demetris
18
Winer, Russell S.
18
Donnelly, James H.
17
Gbadamosi, Ayantunji
17
Hruschka, Harald
17
Iacobucci, Dawn
17
Laczniak, Gene R.
17
more ...
less ...
Institution
All
Duncker & Humblot
1
Published in...
All
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing
communications
Pepels, Werner
-
2021
Persistent link: https://www.econbiz.de/10012630968
Saved in:
2
Marketing
Communication Policies
Busch, Rainer
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10013520643
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->