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mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar … when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the …
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"This book introduces the topics of Big Data, data analytics and data science and features the use of open source data. Among the statistical topics described in this book are: data visualization, descriptive measures, probability, probability distributions, the concept of mathematical...
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Foreword / by Gareth James -- Foreword / by Ravi Bapna -- Preface to the Python edition -- Overview of the data mining process -- Data visualization -- Dimension reduction -- Evaluating predictive performance -- Multiple linear regression -- k-nearest neighbors (kNN) -- The naive Bayes...
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Overview of the data mining process -- Data visualization -- Dimension reduction -- Evaluating predictive performance -- Multiple linear regression -- k-Nearest Neighbors (kNN) -- The Naive Bayes classifier -- Classification and regression trees -- Logistic regression -- Neural nets --...
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