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Category management, mythes et réalités
Benoun, Marc; Héliès-Hassid, Marie-Louise - Université Paris-Dauphine (Paris IX) - 2003
Persistent link: https://www.econbiz.de/10010708310
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La montée en compétence marketing des distributeurs : modalités, défis et enjeux de management
Moati, Philippe; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2011
From the 90’s onwards, retailers’ marketing resources have been mainly developed through the recruitment of qualified … marketing competency relies less on the resources than on the dynamic capabilities that retailers can create. The process is …, notably through to the management of product categories. However, a stronger development of marketing competencies by …
Persistent link: https://www.econbiz.de/10011171629
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La montée de la compétence marketing dans la distribution
Moati, Philippe; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2010
Since the mid 90s, the increasing importance of marketing has been observed in the big companies of the retail sector … exploitation of the marketing function and its implementation: the marketing function is not only a subject for the marketing …
Persistent link: https://www.econbiz.de/10011072267
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La qualité des sites Web marchands en distribution : proposition d'une échelle de mesure E-Qual
Rolland, Sylvie; Wallet-Wodka, Déborah - Université Paris-Dauphine (Paris IX) - 2003
to consumers in their assessment of the quality Internet retailers. Theses dimensions are access, easy of use, design …
Persistent link: https://www.econbiz.de/10010861369
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L’expérience d’immersion en ligne : un nouvel outil pour les sites marchands
Volle, Pierre; Charfi, Ahmed Anis - Université Paris-Dauphine (Paris IX) - 2011
This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. The studies identify the most important experiential components of e-commerce web sites using virtual reality devices and shed some light on the influence of...
Persistent link: https://www.econbiz.de/10010707717
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L’expérience d’immersion dans les sites marchands de la réalité virtuelle
Charfi, Ahmed Anis; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2010
This qualitative study is the first to confirm the validity of immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web...
Persistent link: https://www.econbiz.de/10010960587
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The dimensions of marketing knowledge- an exploratory study
Kalika, Michel - Université Paris-Dauphine (Paris IX) - 1999
Persistent link: https://www.econbiz.de/10010861451
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Le choix d'un magasin: qu'est-ce qui fait courir les consommateurs?
Kalika, Michel - Université Paris-Dauphine (Paris IX) - 1984
Persistent link: https://www.econbiz.de/10010861492
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Les dimensions de la connaissance marketing : une étude exploratoire en vue de la définition d'un système d'accréditation des compétences
Gauzente, Claire; Kalika, Michel - Université Paris-Dauphine (Paris IX) - 1999
Persistent link: https://www.econbiz.de/10010861530
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Les prix en euro : questions, méthodes et premiers résultats
Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2002
The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounting for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion,...
Persistent link: https://www.econbiz.de/10010905094