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~person:"Wirtz, Bernd W."
~subject:"Media industries"
~type:"article"
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Markteintritts-Management : Probleme, Strategien, Erfahrungen
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Markteintritts- und Migrationsstrategien bei neuen Medien : theoretische und empirische Aspekte zu neueren strategischen Verhaltensweisen
Wirtz, Bernd W.
- In:
Markteintritts-Management : Probleme, Strategien, …
,
(pp. 239-254)
.
2000
Persistent link: https://www.econbiz.de/10001500665
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