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Praxiswissen Innovationsmanagement : von der Idee zum Markterfolg
Gassmann, Oliver; Sutter, Philipp - 2008
Persistent link: https://www.econbiz.de/10003586467
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Managing customer oriented research
Zedtwitz, Maximilian von; Gassmann, Oliver - In: International journal of technology management : IJTM 24 (2002) 2/3, pp. 165-193
Persistent link: https://www.econbiz.de/10001707737
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Business model innovation processes in large corporations : insights from BASF
Winterhalter, Stephan; Weiblen, Tobias; Wecht, Christoph H. - In: Journal of business strategy 38 (2017) 2, pp. 62-75
Persistent link: https://www.econbiz.de/10011691631
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Managing global innovation : uncovering the secrets of future competitiveness
Boutellier, Roman; Gassmann, Oliver; Zedtwitz, … - 1999
Persistent link: https://www.econbiz.de/10000682358
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Management of dispersed product development teams : the role of information technologies
Boutellier, Roman; Gassmann, Oliver; Macho, Holger; … - In: International management of research and development, (pp. 380-392). 2008
Persistent link: https://www.econbiz.de/10003767060
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Achieving subsidiary integration in international innovation by managerial "tools"
Keupp, Marcus Matthias; Palmié, Maximilian; Gassmann, … - In: Management international review : mir ; journal of … 51 (2011) 2, pp. 213-239
Persistent link: https://www.econbiz.de/10008991310
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Breaking boundaries for global innovation
Daiber, Michael Louis Joachim - 2012
Persistent link: https://www.econbiz.de/10009661544
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Reverse innovation : insights from western medical equipment manufacturers in China
Widenmayer, Bastian Ludwig Paul - 2012
In den letzten Jahren konnten Firmen aus Schwellenländern ihre Marktanteile sowohl in Industrie- als auch in Schwellenländern durch Reverse Innovation vergrössern. Reverse Innovation bezeichnet dabei schlichte, frugale Produkte, die in Schwellenländern entwickelt und auch in...
Persistent link: https://www.econbiz.de/10009715740
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From cost to frugal and reverse innovation : mapping the field and implications for global competitiveness
Zeschky, Marco B.; Winterhalter, Stephan; Gassmann, Oliver - In: Research technology management : RTM 57 (2014) 4, pp. 20-27
Persistent link: https://www.econbiz.de/10010383864
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Organising for reverse innovation in Western MNCs : the role of frugal product innovation capabilities
Zeschky, Marco; Widenmayer, Bastian; Gassmann, Oliver - In: International journal of technology management : IJTM 64 (2014) 2/4, pp. 255-275
Persistent link: https://www.econbiz.de/10010437171