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A process-based model of network capability development by a start-up firm
McGrath, Helen; Medlin, Christopher J.; O'Toole, Thomas - In: Industrial marketing management : the international … 80 (2019), pp. 214-227
Persistent link: https://www.econbiz.de/10012064436
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Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Cooper, Robert G.; Sommer, Anita Friis - In: Industrial marketing management : the international … 59 (2016), pp. 167-180
Persistent link: https://www.econbiz.de/10011622919
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Reconceptualizing the elements of market orientation : a process-based view
Dong, Xiaodan; Zhang, Zelin; Hinsch, Christian Andrew; … - In: Industrial marketing management : the international … 56 (2016), pp. 130-142
Persistent link: https://www.econbiz.de/10011531244
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Business relationship process management as company dynamic capability improving relationship portfolio
Mitrega, Maciej; Pfajfar, Gregor - In: Industrial marketing management : the international … 46 (2015), pp. 193-203
Persistent link: https://www.econbiz.de/10011286958
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A process model of the maturation of a new dynamic capability
Tran, Yen; Zahra, Shaker A.; Hughes, Mathew - In: Industrial marketing management : the international … 83 (2019), pp. 115-127
Persistent link: https://www.econbiz.de/10012146614
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From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.; Narus, James A.; Roehm, Michelle L.; … - In: Industrial marketing management : the international … 83 (2019), pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
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How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul; Grönroos, Christian - In: Industrial marketing management : the international … 52 (2016), pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
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A framework for offshoring marketing processes in business-to-business marketing relationships
Sharma, Arun; Iyer, Gopalkrishnan R.; Raajpoot, Nusser A. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003865358
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A process-oriented perspective on customer relationship management and organizational performance : an empirical investigation
Keramati, Abbas; Mehrabi, Hamed; Mojir, Navid - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1170-1185
Persistent link: https://www.econbiz.de/10008668690
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Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.; Morgan, Robert; Cadogan, John W. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 450-459
Persistent link: https://www.econbiz.de/10003976502