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Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Cooper, Robert G.; Sommer, Anita Friis - In: Industrial marketing management : the international … 59 (2016), pp. 167-180
Persistent link: https://www.econbiz.de/10011622919
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Temporality in business networks : the role of narratives and management technologies
Araujo, Luis; Easton, Geoff - In: Industrial marketing management : the international … 41 (2012) 2, pp. 312-318
Persistent link: https://www.econbiz.de/10009544747
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Modular interconnected processes, fluid partnering, and innovation speed : a loosely coupled systems perspective on B2B service supply chain management
Acharya, Chandan; Ojha, Divesh; Patel, Pankaj; Gokhale, … - In: Industrial marketing management : the international … 89 (2020), pp. 209-219
Persistent link: https://www.econbiz.de/10012290047
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B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322