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~isPartOf:"Journal of marketing for higher education"
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Journal of marketing for higher education
NBER working paper series
507
NBER Working Paper
416
Working paper / National Bureau of Economic Research, Inc.
387
Discussion paper series / IZA
341
Economics of education review
271
Health care management review : HCM review
236
IZA Discussion Paper
207
Health care management science
203
The journal of technology transfer
201
International journal of hospitality management
198
Journal of health organization and management
172
Journal of health economics
169
SpringerLink / Bücher
156
Research policy : policy, management and economic studies of science, technology and innovation
150
European journal of operational research : EJOR
133
Applied economics
129
Technological forecasting & social change : an international journal
129
Health economics
125
Krankenhausmanagement : Strategien, Konzepte, Methoden
112
CESifo working papers
96
Education economics
95
Administrative Sciences : open access journal
93
Socio-economic planning sciences : the international journal of public sector decision-making
93
The European journal of health economics : HEPAC ; health economics in prevention and care
92
Journal of business research : JBR
91
Beiträge zur Hochschulpolitik
90
International journal of contemporary hospitality management
84
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Working paper
77
The international journal of management education
70
Inquiry : a journal of health care organization, provision and financing
68
Journal of education for business
67
Health affairs : at the intersection of health, health care, and policy
65
Technovation : the international journal of technological innovation, entrepreneurship and technology management
65
The TQM journal : the international review of organizational improvement
64
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
64
Discussion paper
62
Applied economics letters
61
Europäische Hochschulschriften / 5
61
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ECONIS (ZBW)
146
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1
"Hottest brand, coolest pedagogy" : approaches to corporate branding in Singapore's higher education sector
NG, Carl Jon Way
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 41-63
Persistent link: https://www.econbiz.de/10011497241
Saved in:
2
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
Saved in:
3
Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei
;
Butt, Muhammad Mohsin
;
Wilkins, Stephen
; …
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
Saved in:
4
Do higher education institutes communicate trust well?
Gibbs, Paul
;
Dean, Aftab
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
Saved in:
5
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
6
Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
Saved in:
7
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
8
Students as customers in higher education : reframing the debate
Guilbault, Melodi
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
Saved in:
9
Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo
;
Hünermund, Ute
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
Saved in:
10
Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan
;
Djihane Ammari
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
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