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High on emotion! : perceived value : influencing decision-making processes at international student recruitment trade shows
Gottlieb, Udo Rainer; Beatson, Amanda - In: Journal of marketing for higher education 28 (2018) 2, pp. 282-297
Persistent link: https://www.econbiz.de/10011944601
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African universities in the global knowledge economy : the good and ugly of internationalization
Jowi, James Otieno - In: Journal of marketing for higher education 22 (2012) 1, pp. 153-165
Persistent link: https://www.econbiz.de/10009657713
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Branding China through the internationalization of higher education sector : an international students' perspective from China
Yousaf, Salman; Fan, Xiucheng; Laber, Fahad - In: Journal of marketing for higher education 30 (2020) 2, pp. 161-179
Persistent link: https://www.econbiz.de/10012312375
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"Just like studying abroad" : an analysis of the online promotional videos of Thai university international programmes
Kraus, Harald; Burford, James - In: Journal of marketing for higher education 30 (2020) 2, pp. 203-220
Persistent link: https://www.econbiz.de/10012312393