"This book compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business and outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets"--

""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--

What motivates young technology-literate consumers in densely population areas? / Narasimha Vajjhala, American University of Nigeria, Nigeria, Kenneth Strang, Walden University, United States -- The new horizon of PR : community management, zeynep genel, okan university, Turkey -- Understanding...

Understanding shopping behaviors with category and brand-level market basket analysis / Inanç Kabasakal, Ege University, Turkey -- Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage / Zafer Adiguzel, Istanbul...

"This book provides an depth concepts of VM and live migration benefits and techniques and discusses its related research challenges in data center in cloud computing environments. It is a powerful and handy tool for administrators to maintain SLAs while performing optimization tasks and...

Cross-cluster projects in development of innovations and new industries / Sergey Matyukin, Penza State University, Russian Federation -- Avatar-based modeling of digital communication in political conflicts / Ekaterina Aleshina, Penza State University, Russian Federation, Vardan Mkrttchian, HHH...

"This book is an essential reference source for the latest research on the impact of digital computing and emerging technological innovations in the realm of business success. Featuring extensive coverage across a range of relevant perspectives and topics, such as IT outsourcing, sustainable...

"This book bridges the gaps between theoretical and practical issues in the field of Web Entrepreneurship. It explains how to create a web start-up step-by-step, how to manage this process and the latest advances in this domain and provides valuable insights on innovative online business models...

Semantic++ electronic commerce architecture and models in cloud / Guigang Zhang, Chao Li, Yong Zhang, Chunxiao Xing, Sixin Xue, Yuenan Liu -- A literature review on IT value management: assisting organisations to realise benefits from IT-enabled investments / Kim Maes, Steven De Haes, Wim Van...