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When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam; Watts, Jameson K. M. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
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Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
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Estimating contagion on the Internet : evidence from the diffusion of digital/information products
Chandrashekaran, Murali; Grewal, Rajdeep; Mehta, Raj - In: Journal of interactive marketing : a quarterly … 24 (2010) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003958493
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Context-dependent product evaluations : an empirical analysis of internet book reviews
Hu, Ye; Li, Xinxin - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 123-133
Persistent link: https://www.econbiz.de/10009259489
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Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.; Mendoza, Norma A. - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
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Seize the day : how online retailers should respond to positive reviews
Wu, Jintao; Wu, Tong; Schlegelmilch, Bodo B. - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 52-60
Persistent link: https://www.econbiz.de/10012432763