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The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas; Didonet, Simone Regina; Toaldo, Ana Maria; … - In: Marketing intelligence & planning 35 (2017) 3, pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
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The marketing manager as a jazz musician
Holbrook, Morris B. - In: Marketing intelligence & planning 33 (2015) 7, pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
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Marketing's contribution from the perspective of marketing executives
Tollin, Karin; Schmidt, Marcus - In: Marketing intelligence & planning 33 (2015) 7, pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
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Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos (contributor) - 2014
Persistent link: https://www.econbiz.de/10010364223
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Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael - In: Marketing intelligence & planning 31 (2013) 6, pp. 698-727
Persistent link: https://www.econbiz.de/10010226578