Während der strategischen Zukunftsplanung in großen Unternehmen ein weites Feld eingeräumt wird, ist dies bei kleinen und mittleren Betrieben (KMU) weniger der Fall. Beatrix Dünser analysiert das Thema der langfristigen Unternehmensplanung aus der Sicht von kleinen und mittleren Betrieben....

Strategisches Controlling als Führungsunterstützung -- Rationalitätssicherung als zentrale Aufgabe des Strategischen Controllings -- Herausforderungen an das Controlling bei der Strategieumsetzung -- Zur Verknüpfung von operativer und strategischer Planung -- Rationalitätssicherung durch...

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning....

This book serves as a guide to strategic management accounting. It introduces new and useful concepts on how to collect, analyse, and evaluate options to enable managers to steer corporate directions and write strategic plans for the long-term success of the corporation. Starting with basic...

This book responds to key issues in strategic management control beyond the numbers. Grounded in research but written with practitioners and students in mind, this second volume addresses the most up-to-date management control issues in the public sector, forecasting, budgeting and controls in...

Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both...

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing...

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and...

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using...

Einkauf und Supply Chain Management sind Goldgruben für das Top-Management, die Aktionäre und andere Stakeholder. Sie bergen signifikante Wertpotenziale und Wettbewerbsvorteile, die mit innovativen Finanzkonzepten erschlossen werden. Das praxisorientierte Fachbuch beschreibt mit dem 3+...