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Marketing management
Strategisches Management
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Scenarios in marketing : from vision to decision
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Strategies and communications for innovations : an integrative management view for companies and networks
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
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Conceptual richness and methodological diversity in entrepreneurship research
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Contemporary issues in business and financial management in Eastern Europe
1
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Customer-driven strategy
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
EMU : dé uitdaging ; vierentwintigste Vlaams wetenschappelijk economisch congres ; Gent, 17 en 18 maart 2000
1
Effective strategies for communicating insights in business
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Erfolgreiches Management
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European business in the global network
1
Executing strategy for business results
1
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From Little's law to marketing science : essays in honor of John D.C. Little
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Fundamentals of marketing research ; Vol. 1
1
Future-focused strategic marketing
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Gesundheitsversorgung zwischen Solidarität und Wettbewerb
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Global perspectives on contemporary marketing education
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Handbook of Asian management
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
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Keeping strategy on track
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Kirchen und Fundraising : Konzepte, Projekte und Impulse
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Strategic planning and performance management
Moutinho, Luiz
;
Rate, Shirley
;
Ballantyne, Ronnie
- In:
Strategic management in tourism
,
(pp. 236-261)
.
2011
Persistent link: https://www.econbiz.de/10008936250
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Solution Selling im B2C-Bereich : ein konzeptioneller Ansatz zur Typologisierung von Solutions
Ahlert, Dieter
;
Kawohl, Julian
;
Kes, Isabelle
; …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 31-60)
.
2010
Persistent link: https://www.econbiz.de/10008732092
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3
The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
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Redefining the strategic competitive unit : towards a new global marketing paradigm?
Schill, Ronald L.
;
McArthur, David N.
-
2008
Persistent link: https://www.econbiz.de/10003727127
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Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Henneberg, Stephan
- In:
Customer retention in the automotive industry : …
,
(pp. 215-257)
.
1997
Persistent link: https://www.econbiz.de/10001299160
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6
Pharmaunternehmen im Spannungsfeld von Shareholdern und Stakeholdern
Heilig, Claudia
- In:
Gesundheitsversorgung zwischen Solidarität und Wettbewerb
,
(pp. 159-173)
.
2009
Persistent link: https://www.econbiz.de/10003794834
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7
Vom Zufallstreffer Spenden zum systematischen Fundraising : Aufbau einer Fundraising-
Strategie
im Kindertagesheim des CVJM in Hamburg
Haine, Juliane
- In:
Kirchen und Fundraising : Konzepte, Projekte und Impulse
,
(pp. 191-218)
.
2007
Persistent link: https://www.econbiz.de/10003583691
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8
Von der Kundenorientierung zu "potentialorientiertem Marketing"
Eickhoff, Matthias
- In:
Perspektiven ökonomischen Denkens : klassische und …
,
(pp. 187-201)
.
1998
Persistent link: https://www.econbiz.de/10001302704
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9
Strategisches Marketing - historische Entwicklungen und aktuelle Trends
Riedl, Joachim
- In:
Mittelstand und Betriebswirtschaft : Beiträge aus …
,
(pp. 183-200)
.
1999
Persistent link: https://www.econbiz.de/10001365424
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Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
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