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Marketing strategy development styles, implementation capability, and firm performance : investigating the curvilinear impact of multiple strategy-making styles
White, J. Chris; Conant, Jeffrey S.; Echambadi, Raj - 2009
Persistent link: https://www.econbiz.de/10003836668
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Interbrand choice, media mix and market performance
Porter, Michael E. - 2010
Persistent link: https://www.econbiz.de/10003888334
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Market orientation and performance : a meta-analysis and cross-national comparisons
Ellis, Paul D. - 2009
Persistent link: https://www.econbiz.de/10003835909
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Does market orientation matter? : a test of the relationship between positional advantage and performance
Hult, G. Tomas M.; Ketchen, David J. - 2009
Persistent link: https://www.econbiz.de/10003835929
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Market-focused resource, competitve positioning and firm performance
Hooley, Graham J.; Greenley, Gordon E.; Fahy, John; … - 2009
Persistent link: https://www.econbiz.de/10003836046
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Relationships among organisational characteristics, marketing strategy and export performance
Koh, Anthony C. - 2008
Persistent link: https://www.econbiz.de/10003655296
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The effects of relational channel exchange on the small firm : a conceptual framework
Barringer, Bruce R. - 2008
Persistent link: https://www.econbiz.de/10003727177