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~type_genre:"Thesis"
~type_genre:"Article in journal"
~subject:"Market segmentation"
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Mehrstufige Marktsegmentierung zur Neukundenakquisition : am Beispiel der Telekommunikation
Kohrmann, Oliver
-
2003
-
1. Auflage
Marktsegmentierungsansatz entwickelt Oliver Kohrmann ein Vorgehen zur
Akquisition
neuer Geschäftskunden, das sowohl psychographische als auch …
Persistent link: https://www.econbiz.de/10001823600
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Akquisition
neuer Zielgruppen : integriertes Management von Aquisitions- und Spill-Over-Potentialen
Koch, Markus
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2006
Persistent link: https://www.econbiz.de/10003313922
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