Manley, Karen; McFallan, Stephen; Kajewski, Stephen L. - 2009
to innovation performance by firms in the Australian construction industry. Over 1,300 firms were surveyed in 2004 …, resulting in a response rate of 29%. Respondents were classified as high, medium or low innovators according to an innovation … assessed, marketing strategies were the least significant in supporting innovation. The results provide practical guidance to …