Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and...

Gerd Pfitzenmaier unterzieht den Hype um das Internet der Dinge einer Prüfung und plädiert dafür, nicht alles umzusetzen, was möglich ist. Denn jenseits der Annehmlichkeiten lauern auch Risiken - vom einfachen Kurzschluss bis hin zur Unwetterkatastrophe, die Stromnetze lahmlegt, ganz zu...

This article is one of the outputs from an international research project focusing on an analysis of small and medium-sized construction companies. It will attempt a more detailed analysis of the expected, though as yet unverified, relationships between selected variables from the current...