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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
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International journal of sport finance
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
The international journal of human resource management
262
SpringerLink / Bücher
153
International journal of production economics
72
International journal of technology management : IJTM
57
International journal of sports marketing & sponsorship
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
The journal of technology transfer
52
Gabler Edition Wissenschaft
51
International journal of production research
50
Journal of sport management : the official journal of the North American Society of Sport Management
48
Journal of business research : JBR
45
International journal of sport management and marketing : IJSMM
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
European accounting review
36
International journal of business innovation and research
35
Journal of sports economics
33
MSI reports : working paper series
33
Management information systems : mis quarterly
33
Springer eBook Collection
33
Springer eBook Collection / Business and Economics
32
Human resource management journal
30
Journal of advertising : official publication of the American Academy of Advertising
30
Research
29
Manufacturing & service operations management : M & SOM
28
European Sport management quarterly : ESMQ
26
Journal of accounting and public policy
26
Working paper / National Bureau of Economic Research, Inc.
26
European journal of marketing : EJM
25
Gabler Research
23
Journal of accounting research
23
Sport management review
23
Journal of advertising research
22
Journal of management information systems : JMIS
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of business economics : JBE
21
NBER working paper series
21
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
20
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
20
Psychology & marketing
20
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ECONIS (ZBW)
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1
Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun
;
Nam, Changi
;
Kim, Minki
;
Han, Seung Hun
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
Saved in:
2
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
3
The effect of sponsorship announcements on stock returns of sponsees
Eryigit, Canan
;
Eryigit, Mehmet
- In:
International journal of sport finance
14
(
2019
)
3
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012155534
Saved in:
4
The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?
Reiser, Matthias
;
Breuer, Christoph
;
Wicker, Pamela
- In:
International journal of sport finance
7
(
2012
)
3
,
pp. 232-248
Persistent link: https://www.econbiz.de/10009658156
Saved in:
5
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Wicker, Pamela
;
Weingärtner, Christian
;
Breuer, Christoph
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10009693651
Saved in:
6
Ist Sponsoring der Zaubertrank einer starken Marke?
Ahlert, Dieter
;
Vogel, Verena
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 3-29)
.
2006
Persistent link: https://www.econbiz.de/10003334185
Saved in:
7
Erfolgsfaktoren des integrierten Marken-Sponsorings
Michael, Bernd M.
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 33-51)
.
2006
Persistent link: https://www.econbiz.de/10003334187
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8
Rolle und Ausgestaltung der nationalen Förderung der FIFA Fußball-Weltmeisterschaft 2006tm durch die Deutsche Bahn AG
Klein-Bölting, Ralf
;
Grunberg, Bastian
;
Handel-Jung, …
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 53-75)
.
2006
Persistent link: https://www.econbiz.de/10003334190
Saved in:
9
Profilierung von Marken durch Sponsoring und Ambushing : dargestellt am Beispiel der FIFA Fußball-WM 2006
Burmann, Christoph
;
Nitschke, Axel
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 155-179)
.
2006
Persistent link: https://www.econbiz.de/10003334197
Saved in:
10
Commitment durch Sponsoring : die Mitarbeiter als Adressanten der Sponsoring-Aktivitäten
Beinborn, Peter
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 315-334)
.
2006
Persistent link: https://www.econbiz.de/10003334267
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