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Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
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Understanding ethnographically athletes' perception and experience of sponsorship : the case of professional rock-climbing
Dumont, Guillaume - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 525-542
Persistent link: https://www.econbiz.de/10011607465
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Why sponsors should worry about corruption as a mega sport event syndrome
Kulczycki, Wojciech; Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 545-574
Persistent link: https://www.econbiz.de/10011640757
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Determinants of business engagement with regional sport events
Mackellar, Joanne - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
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Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 10 (2015) 2, pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
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Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
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The effect of sponsorship announcements on stock returns of sponsees
Eryigit, Canan; Eryigit, Mehmet - In: International journal of sport finance 14 (2019) 3, pp. 173-190
Persistent link: https://www.econbiz.de/10012155534
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Ending a sponsorship relationship : consumers' responses toward a forced versus a chosen exit
Dick, Christopher; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 17 (2017) 2, pp. 152-170
Persistent link: https://www.econbiz.de/10011754002
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A digital ethnography of fan reaction to sponsorship termination
Delia, Elizabeth B. - In: European Sport management quarterly : ESMQ 17 (2017) 3, pp. 392-412
Persistent link: https://www.econbiz.de/10011754085
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Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros; Papadimitriou, Dimitra; … - In: European Sport management quarterly : ESMQ 17 (2017) 4, pp. 457-484
Persistent link: https://www.econbiz.de/10011773353