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Die Sportphilosophie von Hoechst : eine Analyse von Engagement und Zielsetzung
Siegfried, Hans-Dieter - In: Journal of business economics : JBE 61 (1991) 10, pp. 1093-1097
Persistent link: https://www.econbiz.de/10001113744
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Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
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Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 10 (2015) 2, pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
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The effect of sponsorship announcements on stock returns of sponsees
Eryigit, Canan; Eryigit, Mehmet - In: International journal of sport finance 14 (2019) 3, pp. 173-190
Persistent link: https://www.econbiz.de/10012155534
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Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver; Himme, Alexander; Papies, Dominik; … - In: Journal of business economics : JBE 87 (2017) 7, pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
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Wissenschafts-Sponsoring : Grundlagen, Besonderheiten und Beispiele
Hermanns, Arnold - In: Journal of business economics : JBE 62 (1992) 11, pp. 1171-1185
Persistent link: https://www.econbiz.de/10001131483
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The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?
Reiser, Matthias; Breuer, Christoph; Wicker, Pamela - In: International journal of sport finance 7 (2012) 3, pp. 232-248
Persistent link: https://www.econbiz.de/10009658156
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The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Wicker, Pamela; Weingärtner, Christian; Breuer, Christoph - In: International journal of sport finance 7 (2012) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10009693651
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Does it really hurt? : consumer reactions to content sponsorships in daily newspapers
Wellbrock, Christian M.; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 2, pp. 107-128
Persistent link: https://www.econbiz.de/10010476664
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Ist Sponsoring der Zaubertrank einer starken Marke?
Ahlert, Dieter; Vogel, Verena; Woisetschläger, David - In: Exzellentes Sponsoring : innovative Ansätze und Best …, (pp. 3-29). 2006
Persistent link: https://www.econbiz.de/10003334185