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Journal of business research : JBR
The international journal of human resource management
262
SpringerLink / Bücher
153
International journal of production economics
72
International journal of technology management : IJTM
57
International journal of sports marketing & sponsorship
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
The journal of technology transfer
52
Gabler Edition Wissenschaft
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International journal of production research
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Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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European accounting review
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International journal of business innovation and research
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Journal of sports economics
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MSI reports : working paper series
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Management information systems : mis quarterly
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Springer eBook Collection
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Human resource management journal
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Journal of advertising : official publication of the American Academy of Advertising
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Manufacturing & service operations management : M & SOM
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European Sport management quarterly : ESMQ
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Journal of accounting and public policy
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Working paper / National Bureau of Economic Research, Inc.
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European journal of marketing : EJM
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Gabler Research
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Journal of accounting research
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Sport management review
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Journal of management information systems : JMIS
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International journal of advertising : the quarterly review of marketing communications
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Journal of business economics : JBE
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NBER working paper series
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Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Psychology & marketing
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"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc
;
Kacha, Mathieu
;
Derbaix, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
Saved in:
2
Configurational paths to sponsor satisfaction in crowdfunding
Xu, Bo
;
Zheng, Haichao
;
Xu, Yun
;
Wang, Tao
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 915-927
Persistent link: https://www.econbiz.de/10011436353
Saved in:
3
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
4
Patriot games? : determinants of responses to Chinese and foreign sponsors of the Beijing Olympics
Petrovici, Dan
;
Shan, Yujian
;
Gorton, Matthew
;
Ford, John B.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1324-1331
Persistent link: https://www.econbiz.de/10010530658
Saved in:
5
Measuring the effectiveness of facility naming rights sponsorships
Martin, David S.
;
Bourdeau, Brian L.
;
Stephan, John
- In:
Journal of business research : JBR
110
(
2020
),
pp. 51-64
Persistent link: https://www.econbiz.de/10012237822
Saved in:
6
Controversial sports sponsorships : effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Peluso, Alessandro M.
;
Rizzo, Cristian
;
Pino, Giovanni
- In:
Journal of business research : JBR
98
(
2019
),
pp. 339-351
Persistent link: https://www.econbiz.de/10012007248
Saved in:
7
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
8
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
9
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
10
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
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