Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Messung der Wirkung von Sponso...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Empirical method
89
Empirische Methode
89
Sponsoring
54
Sponsorship
53
Deutschland
39
Germany
39
Corporate Social Responsibility
15
Corporate social responsibility
13
Corporate reputation
12
Firmenimage
12
Theorie
12
Theory
12
USA
11
United States
11
Public relations
10
Sportmarketing
10
Sports marketing
10
Öffentlichkeitsarbeit
10
Brand management
7
Erfolgsfaktor
7
Innovationsmanagement
7
Markenführung
7
Professional sports
7
Profisport
7
Schweiz
7
Sport event
7
Sportveranstaltung
7
Switzerland
7
Consumer behaviour
6
Innovation management
6
Konsumentenverhalten
6
Management
6
Marketing
6
Marketing management
6
Marketingmanagement
6
Projektmanagement
6
Strategisches Management
6
Success factor
6
Advertising effects
5
Corporate culture
5
more ...
less ...
Online availability
All
Undetermined
12
Free
4
Type of publication
All
Article
76
Book / Working Paper
70
Type of publication (narrower categories)
All
Case study
Article in journal
3,032
Aufsatz in Zeitschrift
3,032
Hochschulschrift
802
Aufsatz im Buch
763
Book section
763
Thesis
607
Graue Literatur
593
Non-commercial literature
593
Working Paper
382
Arbeitspapier
376
Collection of articles of several authors
171
Sammelwerk
171
Fallstudie
146
Aufsatzsammlung
111
Lehrbuch
73
Reprint
58
Textbook
56
Systematic review
55
Übersichtsarbeit
55
Konferenzschrift
53
Bibliografie enthalten
43
Bibliography included
43
Dissertation u.a. Prüfungsschriften
42
research-article
38
Conference proceedings
30
Handbook
28
Handbuch
28
Collection of articles written by one author
23
Sammlung
23
Article
20
Amtsdruckschrift
14
Government document
14
Ratgeber
13
Conference paper
11
Konferenzbeitrag
11
Festschrift
10
Bibliografie
9
Mehrbändiges Werk
9
Multi-volume publication
9
more ...
less ...
Language
All
English
84
German
62
Author
All
Nufer, Gerd
6
Bühler, André
4
Bühler, André W.
2
Garzone, Giuliana
2
Heller, Michael
2
Hermanns, Arnold
2
Huse, Morten
2
Lehtonen, Päivi
2
Meyer, Christian A.
2
Meyer, Jörn-Axel
2
Richter, Brian Kelleher
2
Schaller, Christian
2
Aaltonen, Kirsi
1
Ahn, Joon Mo
1
Al Masari, Hisham J.
1
Alberti, Fernando G.
1
Andersson, Svante
1
Au, Dominik von
1
Austmann, Henning
1
Baal, Sebastian van
1
Bagusat, Ariane
1
Barbier, Edward
1
Batt, Verena
1
Becker, Jelena K.
1
Becker, Sabine
1
Bellini, Tiziano
1
Bentz, Sabine
1
Bhutto, Arabella
1
Bigalke, Bernadett
1
Bijmolt, Tammo H. A.
1
Binsardi, Arnaz
1
Blazejewski, Susanne
1
Blinda, Lars
1
Boylan, John E.
1
Brettel, Malte
1
Bruhn, Manfred
1
Brückner-Bozetti, Peter
1
Burmann, Christoph
1
Butler, Bryan
1
Böhm, Ingeborg
1
more ...
less ...
Institution
All
Helmut-Schmidt-Universität
1
RWTH Aachen
1
Springer Fachmedien Wiesbaden
1
Springer Malaysia Representative Office
1
Springer-Verlag GmbH
1
Technische Universität Braunschweig
1
Tectum Verlag
1
Verlag Dr. Kovač
1
Walter de Gruyter GmbH & Co. KG
1
epubli GmbH
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
4
International journal of technology management : IJTM
3
Research
3
Die Betriebswirtschaft : DBW
2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
Field guide to case study research in business-to-business marketing and purchasing
2
Gabler Research
2
Gabler research
2
Harvard business review : HBR
2
International business geography : case studies of corporate firms
2
International journal of business innovation and research
2
International journal of production economics
2
International journal of project management : the journal of The International Project Management Association
2
KulturKommerz
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Psychology & marketing
2
The international journal of human resource management
2
The value creating board : corporate governance and organizational behavior
2
Trademarks, brands, and competitiveness
2
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
1
Advanced project management : leadership, organization, social processes
1
Applied social research methods series
1
Ausgewählte Studien des ECC-Handel
1
Ausländische Direktinvestitionen : neuere Entwicklungen, Entscheidungsinstrumente und führungsrelevante Folgen
1
Berliner Handreichungen zur Bibliothekswissenschaft
1
BestMasters
1
Cases on supply chain and distribution management : issues and principles
1
Contemplating corporate marketing, identity and communication
1
Corporate brand and corporate reputation
1
Corporate reputation review : an international journal
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Edition Wissenschaft Apprimus
1
Entrepreneurship
1
Environment and development economics
1
European accounting review
1
Gabler Edition Wissenschaft / Entrepreneurship
1
Gabler Edition Wissenschaft / Informationsmanagement und Computer Aided Team
1
more ...
less ...
Source
All
ECONIS (ZBW)
146
Showing
1
-
10
of
146
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing im Sport
Bühler, André
;
Nufer, Gerd
- In:
Management und Marketing im Sport : …
,
(pp. 325-357)
.
2008
Persistent link: https://www.econbiz.de/10003752586
Saved in:
2
Veranstaltungsmarketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Management und Marketing im Sport : …
,
(pp. 385-415)
.
2008
Persistent link: https://www.econbiz.de/10003752594
Saved in:
3
How business-education partnerships are building a diverse science and technology workforce: lessons from Bayer
Molnar, Attila
- In:
Global business and organizational excellence : a …
27
(
2007/08
)
5
,
pp. 6-21
Persistent link: https://www.econbiz.de/10003739275
Saved in:
4
A social identities perspective on the effects of corporate sport sponsorship on employees
Hickman, Thomas M.
;
Lawrence, Katherine E.
;
Ward, James C.
-
2009
Persistent link: https://www.econbiz.de/10003785213
Saved in:
5
Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry
Mira, Lukas
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788548
Saved in:
6
Management-Handbuch Bildungssponsoring : Grundlagen, Ansätze und Fallbeispiele für Sponsoren und Gesponserte
Bagusat, Ariane
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003333129
Saved in:
7
Gesellschaftliches Engagement im Fußball : wirtschaftliche Chancen und Strategien für Vereine
Heine, Christoph
-
2009
Persistent link: https://www.econbiz.de/10003806647
Saved in:
8
Guilty by association : image "spill-over" in corporate co-branding
Kahuni, Abel Tasiyana
;
Rowley, Jennifer
;
Binsardi, Arnaz
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10003849785
Saved in:
9
Sponsorship, advertising and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
10
Der Beitrag von Sponsoring und Events zu Markenaufbau und Markenpflege
Hermanns, Arnold
;
Kiendl, Stephanie
;
Ringle, Tanja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 307-329)
.
2006
Persistent link: https://www.econbiz.de/10003415999
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
