Purpose: The purpose of this study is to illustrate how innovative and creative companies develop products and services at the bottom of the economic pyramid (B.o.P) markets. This paper attempts to gain further insight regarding the usage of the 4A perspective developed by Anderson and Billou...

The starting point for this research is the authors’ hypothesis that global innovational networks play an important role in the development of the modern global economy because they stimulate international cooperation in the innovational sphere, the translation of knowledge in the global...