"Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital...

"Understanding the use of analytics, reporting, and data mining in everyday business environments is imperative to the success of modern businesses. This book presents a comprehensive examination of business data analytics along with case studies and practical applications for businesses in a...