The Internet roared to the scene in Latin America and it is transforming the way Latin Americans interact, shop, bank …, and spend their time. The Internet is changing regional consumption patterns, the landscape of regional companies, and the …, Internet of Things, and so on- are empowering LAC companies of all sizes to dramatically cut costs, improve customer service …

The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the … other hand, previous experience is a key determinant to perceive the benefits of using the internet for business purposes …