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Analysis of franchisors' expansion strategies and competition

Huarng, Kun-Huang; Yu, Tiffany Hui-Kuang - In: The service industries journal 34 (2014) 9/10, pp. 856-866

Persistent link: https://www.econbiz.de/10010391809

Strategic CSR and the competitive advantage of franchise firms

Jell-Ojobor, Maria - In: Design and management of interfirm networks : franchise …, (pp. 91-111). 2019

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China market entry strategy of Paris Baguette

Ryu, Sungmin; Jang, Woojung; Cho, Hyejeong - In: Journal of business case studies 10 (2014) 2, pp. 155-164

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Competitive advantages of franchising firms and the moderating role of organizational characteristics : evidence from the restaurant industry

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Multi-sectoral analysis of strategic groups in franchising : a study in Italy

Ramírez-Hurtado, José M.; Quattrociocchi, Bernardino - In: Revista de métodos cuantitativos para la economía y … 25 (2018), pp. 318-334

Franchising is a commercial form which enables firms to successfully penetrate the market and expand in an environment … many years and the high penetration in the different sectors mean that franchising in Italy has a high degree of … competitiveness and maturity. All this, along with the scarcity of studies about strategic groups in franchising in Italy, justifies …

Persistent link: https://www.econbiz.de/10011870806