ENGLISH ABSTRACT: The business format, franchising, can be defined as "the granting of a licence for a predetermined … financial return by a franchising company (franchisor) to its franchisees. The grant entitles them to make use of a complete …, p4 as cited by Altinay, L. 2004)Franchising as a business model can be seen in essence as a proven business model that …

In the last few decades, franchising has become a part of everyday life in the United States. Many firms in a variety … of industries have adopted franchising as a method of doing business. Despite the importance of franchising, the … literature on why firms initially choose to franchise and how franchising affects financial performance has been scant (Combs et …