Vale, José; Barbosa, Nádia; Bertuzi, Rui; Bandeira, … - In: Journal of open innovation : technology, market, and … 7 (2021) 3, pp. 1-16
franchising with a mediatic actor. Moreover, literature addressing IC creation and destruction over time is scarce, especially …-organisational collaboration franchising-with a mediatic actor may have on such IC. A single in-depth case study was conducted, allowing to …