understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management … book will prove an invaluable resource to researchers and students in management, marketing, psychology and economics …

The field of management education and research has become an industry of its own – an industry with fierce … diversity of the management knowledge produced and taught in a multipolar world. They view this as counterproductive to business … (Société Française de Management – the French Academy of Management), the authors of this volume endeavour to engage in …

Over time management ideas and panaceas have been presented alternately as quick fix cures for all corporate ills and … management ideas and panaceas should not be either adopted or rejected outright, but gives guidance in the art of assessing and … applying management ideas and panaceas to various situations and contexts. The contributors discuss the ways in which …

been written about what this actually means and how it might be achieved. The Handbook of Management and Creativity … suitable for managers across all industries and advanced students of management and creativity, as well as researchers …