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Le rôle de variables psychologiques individuelles dans un cadre relationnel
Prim-Allaz, Isabelle; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2007
, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context … relationship proneness and psychological reactance. This typology highlights contrasted behaviors regarding trust and commitment …
Persistent link: https://www.econbiz.de/10010861525
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Bénéfices perçus de la fidélisation et qualité relationnelle : une application exploratoire au secteur du transport aérien
Volle, Pierre; Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2003
benefits and various relational variables (commitment, trust and satisfaction). Using discriminant analysis, we show that the …
Persistent link: https://www.econbiz.de/10010707304
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Peu de consommateurs fidèles habitent au paradis
Bozzo, Cécile; Merunka, Dwight; Moulins, Jean-Louis - Université Paris-Dauphine (Paris IX) - 2006
Regular brand buyers may be brand loyals if they exhibit strong and positive attitudes towards the brand leading them to be committed to purchasing it in the future. They can also buy the brand regularly out of mere habit or for practical reasons. This is called inertia. Finally, regular brand...
Persistent link: https://www.econbiz.de/10011073730