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When friends give bad advice : analyzing response to recommendation performance of close others
Demming, Carsten Leo - 2020
Produktempfehlungen sind im alltäglichen Umgang zwischen Konsumenten üblich und wirken sich stark auf Konsumentscheidungen aus. Das Verständnis von Faktoren, die Konsumenten dazu bringen, Empfehlungen zu befolgen, ist daher für Manager und Verbraucherforscher gleichermaßen relevant. Obwohl...
Persistent link: https://www.econbiz.de/10012229327
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Essays in behavioral economics
Mehmetaj, Ermira - 2021
more effort against men than against women. To test for the opponent's gender effect, a contest lab experiment is conducted … level of potential partners. A discrete choice experiment is conducted, in which participants choose their preferred mate …
Persistent link: https://www.econbiz.de/10012581637
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Essays on the impact of attribute comparisons on consumer behavior and developments in experimental marketing research
Rupp, Marina Angelika - 2020
Persistent link: https://www.econbiz.de/10012605460
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Der Einfluss von Defaults auf das Konsumentenverhalten : experimentelle Studien zu Versicherungsentscheidungen
Grösch, Michaela - 2020
Persistent link: https://www.econbiz.de/10012522355
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Eliciting preferences using stated choice experiments
Thiene, Mara (ed.); Meyerhoff, Jürgen (ed.) - 2020
Persistent link: https://www.econbiz.de/10012488427
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"Experience" in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas - 2021
Persistent link: https://www.econbiz.de/10012653558
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Measures to influence individual behavior : four essays in economics
Linek, Maximilian - 2021
Persistent link: https://www.econbiz.de/10013175203