This study addresses an apparent impasse in the research on organizations' responses to cultural distance. We posit that cross-country differences in egalitarianism - a cultural orientation manifested in intolerance for abuses of market and political power and support for protection of less...

This study addresses an apparent impasse in the research on organizations’ responses to cultural distance. We posit that cross-country differences in egalitarianism — a cultural orientation manifested in intolerance for abuses of market and political power and support for protection of less...

The globalization process is forcing businesses to rethink their strategies. Intercultural communication, skills assume an ever larger role in global marketing and sale strategies. Consequently, language programs need to respond to these changes. Future business managers must acquire effective...

The globalization process is forcing businesses to rethink their strategies. Intercultural communication, skills assume an ever larger role in global marketing and sale strategies. Consequently, language programs need to respond to these changes. Future business managers must acquire effective...