"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the … implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- … of the internet of things: how to improve the acceptance of the IoT technology -- Section 2. Scopes of application …

Section 1. User-focused cyber behavior. Chapter 1. "They are thirsty for internet more than water": learning and … behavior change interventions ; Chapter 9. Predicting shoppers' acceptance of e-shopping on the internet ; Chapter 10 …