Narrow search
Showing 1 - 7 of 7
Cover Image
Stochastic option bundling and bundle pricing
Fürderer, Ralph; Huchzermeier, Arnd; Schrage, Linus E. - In: Optimal bundling : marketing strategies for improving …, (pp. 61-86). 1999
Persistent link: https://www.econbiz.de/10001425119
Cover Image
A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan
Wuebker, Georg; Mahajan, Vijay - In: Optimal bundling : marketing strategies for improving …, (pp. 157-174). 1999
Persistent link: https://www.econbiz.de/10001425122
Cover Image
Consumers prior purchase intentions and their evaluation of savings on product bundles
Suri, Rajneesh; Monroe, Kent B. - In: Optimal bundling : marketing strategies for improving …, (pp. 177-194). 1999
Persistent link: https://www.econbiz.de/10001425128
Cover Image
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg; Mahajan, Vijay; Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 195-208). 1999
Persistent link: https://www.econbiz.de/10001425129
Cover Image
How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 209-235). 1999
Persistent link: https://www.econbiz.de/10001425131
Cover Image
Evaluating multidimensional prices in the bundling context
Herrmann, Andreas; Wricke, Martin - In: Optimal bundling : marketing strategies for improving …, (pp. 237-251). 1999
Persistent link: https://www.econbiz.de/10001425135
Cover Image
Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas; Huber, Frank; Higie Coulter, Robin - In: Optimal bundling : marketing strategies for improving …, (pp. 253-267). 1999
Persistent link: https://www.econbiz.de/10001425139