Customer Relationship Management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. We demonstrate that, in business settings that are characterized by network externalities, a CRM campaign that is aimed at changing the behavior of specific...

"Network for Social Impact is a broad review of how nonprofits, businesses, and governments work together to tackle social problems. The book takes a systems approach to explain how networks make a social impact, and when they are unlikely to do so. It argues that network design and management...

Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology...