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~person:"Vargo, Stephen L."
~subject:"Marketing management"
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Marketing management
Betriebliche Wertschöpfung
23
Value creation
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Service-Dominant Logic
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16
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9
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Vargo, Stephen L.
Madhani, Pankaj M.
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California management review
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
California management review
57
(
2014/15
)
1
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
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2
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
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