This research presents a new scale, the health regulatory focus scale, which measures an individual's tendency to use promotion or prevention strategies in the pursuit of health goals. We conducted five studies in France to develop the scale which is made up of two subscales for prevention and...

Présentation d'une méthode de management des hommes pour redonner du sens aux actions et interactions des personnes et motiver au quotidien. Les auteurs dressent un état des lieux de la crise de sens actuelle, décrivent les mécanismes du management par le sens et, enfin, présentent les...

Marketing has been criticized for its lack of accountability, which is qualified by a misalignment with strategic objectives. Most of the researches propose that marketing accountability must be reinforced with more performance measures. In this doctoral thesis, we employ a different approach in...

Accompagnement destiné à améliorer la performance d'individus, le coaching est à la mode dans les entreprises, et largement nourri de pratiques venant du sport.