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Marktsegmentierung
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Journal of vacation marketing : an international journal
3
BBSR-Online-Publikation
2
Harvard business review : HBR
2
Journal of business-to-business marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Academy of Management journal : AMJ
1
Applied economics
1
Bauwirtschaft und Baubetrieb / Mitteilungen
1
China - politics and economics
1
China's reality and global vision : management research and development in China
1
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Diskussionsbeitrag / Europäisches Institut für Internationale Wirtschaftsbeziehungen : europäische Wirtschaft und internationale Wirtschaftsbeziehungen
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EU-Strukturwandel, Leitmärkte und Techno-Globalisierung
1
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Gabler Edition Wissenschaft / Forschungs-, Entwicklungs-, Innovations-Management
1
Global business and organizational excellence : a review of research & best practices
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial and corporate change
1
Instrumentarium zur Bearbeitung segmentierter Märkte
1
International journal of business and emerging markets : IJBEM
1
International journal of energy sector management : IJESM
1
International journal of game theory : official journal of the Game Theory Society
1
International journal of managerial and financial accounting
1
International journal of retail & distribution management
1
International journal of technology management : IJTM
1
IÖR-Schriften
1
Journal of business market management : jbm
1
Journal of marketing
1
Journal of real estate literature : a publication of the American Real Estate Society
1
Journal of real estate practice and education : a publication of the American Real Estate Society
1
Journal of targeting, measurement and analysis for marketing
1
Labor studies journal : official journal of United Association für Labor Education
1
Marketing
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Nordregio report
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Progress in tourism marketing
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ECONIS (ZBW)
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1
Housing segmentation in developing countries in transition : a recent case study of residential development in Bangkok
Sharkawy, M. Atef
- In:
Journal of real estate literature : a publication of …
6
(
1998
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10001238260
Saved in:
2
Is it a car or a truck? : managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment
Engler, Daniel E.
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 697-719
Persistent link: https://www.econbiz.de/10011389175
Saved in:
3
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
4
Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung
Barsch, Thomas
(
ed.
);
Heupel, Thomas
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011893781
Saved in:
5
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
Saved in:
6
Enhancing segmentation systems
Greene, Henry
;
Greene, Shanti
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 298-311
Persistent link: https://www.econbiz.de/10003798088
Saved in:
7
Going beyond customers : a business segmentation approach using network pictures to identify network segments
Henneberg, Stephan C.
;
Mouzas, Stefanos
;
Naudé, Peter
- In:
Journal of business market management : jbm
3
(
2009
)
2
,
pp. 91-113
Persistent link: https://www.econbiz.de/10003845011
Saved in:
8
Bridging industrial segmentation theory and practice
Clarke, Ann Højbjerg
- In:
Journal of business-to-business marketing
16
(
2009
)
4
,
pp. 343-373
Persistent link: https://www.econbiz.de/10003946551
Saved in:
9
Kundensegmentierung bei Multipartner-Kundenbindungsprogrammen : eine empirische Studie am Beispiel der MCard GmbH
Remmelberger, Lisa
-
2012
Persistent link: https://www.econbiz.de/10009578976
Saved in:
10
Customer analysis for lube oil marketing strategies : a data mining approach
Chen, Quan
;
Zhang, Ling Ling
;
Li, Jun
;
Wang, Li
;
Shi, Yong
- In:
China's reality and global vision : management research …
,
(pp. 269-285)
.
2012
Persistent link: https://www.econbiz.de/10009507866
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