McClaren, Nicholas - In: Journal of Business Ethics 127 (2015) 1, pp. 121-147
sales management between 1980 and 2010. The review discusses the sources and authorship of the sales ethics research. To … design, and statistical analysis techniques were examined as part of theory development and testing. The review establishes a … empirical testing, a greater variety of moral frameworks and wider use of marketing exchange theory is needed. The review …