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A history of schools of marketing thought
Shaw, Eric H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003644148
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Some problems in market distribution
Shaw, A. W. - 2008
Persistent link: https://www.econbiz.de/10003644161
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Merchandising aims and objectives
Copeland, Melvin T. - 2008
Persistent link: https://www.econbiz.de/10003644167
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Origins of the institutional approach in marketing
Jones, D. G. Brian; Monieson, David D. - 2008
Persistent link: https://www.econbiz.de/10003644177
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The law of retail gravitation
Reilly, William J. - 2008
Persistent link: https://www.econbiz.de/10003644183
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New laws of retail gravitation
Converse, Paul D. - 2008
Persistent link: https://www.econbiz.de/10003644190
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Scholarly traditions and European roots of American consumer research
Kassarjian, Harold H. - 2008
Persistent link: https://www.econbiz.de/10003644623
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Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald - 2008
Persistent link: https://www.econbiz.de/10003644627
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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003644635
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Marketing as exchange
Bagozzi, Richard P. - 2008
Persistent link: https://www.econbiz.de/10003644647