The relatively new field of expertise of Marketing Resource Management (MRM) is still challenging, especially within the context of the constant increase of channels availability. There is a whole debate about the interference between MRM and CRM with the modern digital age the customer...

The need for non formal education is becoming intense and more appreciated due to the fact that the formal educational system adapts too slowly in the socio - economic and cultural changes of our world. Non-formal education complements the formal education and only together lead to the reduction...

We already live in a world of digital empowered intelligent customers, of digital products, of digital business operations and digital competitors. The fierce competition forces firms to exploit digital technologies, to have profound knowledge, to focus on market imperatives and to demonstrate a...

The International Association for Urbanism and Commerce, Urbanicom, organized in Brussels, on October 23, 2014, in close collaboration with the Royal Belgian Committee for Distribution, in the conference room of the Ministry of Economy, the 14th International Conference, under the general theme...

In the era of the Chief Executive Customer, marketers are faced with various challenges which lead them to position digital customer engagement as a top strategic priority, by taking advantage globally of digital t echnology. Companies are now trying to better use the digital self by servicing...

Marketers are increasingly challenged to understand the topics that customers want to hear about and to make sure they have the correct data on customers they are trying to reach, to make every interaction count by matching content and device with the customer and their context, to ensure the...

The global market is a challenge which requires a certain attitude from its economic agents, a proactive behavior meant to ensure advantageous positions in certain domains of activity. In the audiovisual domain, major enterprises have a precise and competitive strategy. Marketing strategies...

The relational marketing theoretical framework represented an important direction in respect of drafting the present scientific study. The fundamental truth acknowledged, by many authorities that decisively contributed to building the theoretical frame within the specific field, is that the most...

In present, the tourism has become a social and economic phenomenon, with an important influence on the future of the world society. Since tourism tends to become a more and more important branch of the economic activity, it is essential to think about the quality of the touristic offer which...

This article is based on in depth face-to-face interviews, which were conducted in September 2006 with 8 managers of 6 foreign subsidiaries in Romania as well as with a Greenpeace representative and a consultant on environmental issues in the food industry. The findings of this study have been...