Foreword / Charles E. Allen -- Preface -- About the authors -- Introduction -- How do i get started? -- Who are your clients? -- What are the key questions? -- What is the broader context for the analysis? -- How should I conceptualize my product? -- What is my analytic approach? -- Can...

"This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue....