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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens - 2016
Persistent link: https://www.econbiz.de/10011583648
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Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica - 2018
Persistent link: https://www.econbiz.de/10011881993
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L' image des biens de consommation sur le marché européen en 2002
Ferrara, Laurent (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001905481
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L' image des biens de consommation sur le marché européen en 2000
Ferrara, Laurent (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001626333
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Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991