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The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong; Park, Seong Yong; Baek, Ingee; Lee, Chun-Seon - In: Industrial marketing management : the international … 37 (2008) 7, pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
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Managing industrial brand equity : developing tangible benefits for intangible assets
Zaichkowsky, Judith Lynne; Parlee, Myles; Hill, Jeanette - In: Industrial marketing management : the international … 39 (2010) 5, pp. 776-783
Persistent link: https://www.econbiz.de/10008737506
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An exploratory study into brand alignment in B2B relationships
Campbell, Colin; Papania, Lisa; Parent, Michael; Cyr, … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 712-720
Persistent link: https://www.econbiz.de/10008737514
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An exploratory investigation of the elements of B2B brand image and its relationship to price premium
Persson, Niklas - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1269-1277
Persistent link: https://www.econbiz.de/10008807137
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Brand equity of defectors and never boughts in a business financial market
Bogomolova, Svetlana; Romaniuk, Jenni - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1261-1268
Persistent link: https://www.econbiz.de/10008807140
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How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten; Schmidt, Marco - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S. - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
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Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008807171
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Branding a B2B service : does a brand differentiate a logistics service provider?
Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam J. - In: Industrial marketing management : the international … 37 (2008) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10003701537
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The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.; Brodie, Roderick J. - In: Industrial marketing management : the international … 36 (2007) 2, pp. 230-240
Persistent link: https://www.econbiz.de/10003432087