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The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon; Lee, Lee W.; Oh, Chang Hoon - In: International marketing review 32 (2015) 5, pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
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Influence of country image on country brand equity : application to higher education services
Herrero-Crespo, Ángel; San Martín, Héctor; Garcia de … - In: International marketing review 33 (2016) 5, pp. 691-714
Persistent link: https://www.econbiz.de/10011620307
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Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem; Shukla, Paurav - In: International marketing review 34 (2017) 3, pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
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From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
De Nisco, Alessandro; Papadopoulos, Nicolas G.; Elliot, … - In: International marketing review 34 (2017) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10011709263
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel; Belk, Russell W. - In: International marketing review 34 (2017) 4, pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
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Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin - In: International marketing review 34 (2017) 4, pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
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How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593