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Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Jahdi, Khosro S.; Acikdilli, Gaye - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10003879702
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The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael; Bigné Alcañiz, J. Enrique; … - In: Journal of business ethics : JOBE 89 (2009) 4, pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
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The drivers of green brand equity : green brand image, green satisfaction, and green trust
Chen, Yu-shan - In: Journal of business ethics : JOBE 93 (2010) 2, pp. 307-319
Persistent link: https://www.econbiz.de/10003971107
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Confucius, cars, and big government : impact of government involvement in business on consumer perceptions under Confucianism
Ackerman, David; Hu, Jing; Wei, Liyuan - In: Journal of business ethics : JOBE 88 (2009), pp. 473-482
Persistent link: https://www.econbiz.de/10003958837
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Are Fair Trade goods credence goods? : a new proposal, with French illustrations
Balineau, Gaëlle; Dufeu, Ivan - In: Journal of business ethics : JOBE 92 (2010), pp. 331-345
Persistent link: https://www.econbiz.de/10008826912
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The effects of corporate social responsibility on brand performance : the mediating effect of industrial brand equity and corporate reputation
Lai, Chi-shiun; Chiu, Chih-jen; Yang, Chin-fang; Pai, … - In: Journal of business ethics : JOBE 95 (2010) 3, pp. 457-469
Persistent link: https://www.econbiz.de/10008655270
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CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
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Consumer responses to corporate social responsibility (CSR) in China
Tian, Zhilong; Wang, Rui; Yang, Wen - In: Journal of business ethics : JOBE 101 (2011) 2, pp. 197-212
Persistent link: https://www.econbiz.de/10009243453
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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The influence of the country-of-origin ecological image on ecolabelled product evaluation : an experimental approach to the case of the European ecolabel
Dekhili, Sihem; Achabou, Mohamed Akli - In: Journal of business ethics : JOBE 131 (2015) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10011372654