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Brand image
88
Markenimage
88
Brand management
70
Markenführung
70
Consumer behaviour
60
Konsumentenverhalten
60
Brand
37
Markenartikel
37
Beziehungsmarketing
17
Relationship marketing
17
Internet marketing
13
Online-Marketing
13
Advertising effects
12
Werbewirkung
12
Social Web
11
Social web
11
Designation of origin
9
Herkunftsbezeichnung
9
Brand loyalty
8
Corporate reputation
7
Firmenimage
7
Brand equity
6
Destination management
6
Destinationsmanagement
6
Brand awareness
5
China
5
Confidence
5
Online retailing
5
Online-Handel
5
Vertrauen
5
Brand attitude
4
Brand trust
4
Customer integration
4
Emotion
4
Firm performance
4
Kundenintegration
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
Personality psychology
4
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87
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88
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1
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English
88
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Chandrasekar, Kalpana
2
Hollebeek, Linda D.
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Phau, Ian
2
Rahman, Zillur
2
Rehman, Varisha
2
Abdullah, Zulhamri
1
Abubakar, Abubakar Mohammed
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Akoğlu, Halil Erdem
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Bakshi, Madhupa
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Baoku, Li
1
Bapat, Dhananjay
1
Barrett, Nigel J.
1
Bartsch, Silke
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Borzekowski, Dina
1
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1
Brennan, Ross
1
Brito, Eliane Pereira Zamith
1
Byon, Kevin K.
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
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Marketing intelligence & planning
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
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1
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
Saved in:
2
Development of a scale measuring destination image
Byon, Kevin K.
;
Zhang, James J.
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 508-532
Persistent link: https://www.econbiz.de/10008652215
Saved in:
3
The importance of destination image analysis to UK rural tourism
Greaves, Nicola
;
Skinner, Heather
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 486-507
Persistent link: https://www.econbiz.de/10008652216
Saved in:
4
Brand image assessment : international visitors' perceptions of Cape Town
Prayag, Girish
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10008652218
Saved in:
5
Brand loyalty in emerging markets
Nguyen, Tho D.
;
Barrett, Nigel J.
;
Miller, Kenneth E.
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 222-232
Persistent link: https://www.econbiz.de/10009156895
Saved in:
6
Martas precision slides : branding in international markets
Shukla, Paurav
;
Hogan, Steve
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 539-548
Persistent link: https://www.econbiz.de/10009526338
Saved in:
7
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
8
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
9
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
10
Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
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