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Brand management
Markenimage
11,010
Brand image
10,760
Markenführung
7,069
Konsumentenverhalten
6,602
Consumer behaviour
6,601
Brand
3,308
Markenartikel
3,285
Relationship marketing
1,873
Beziehungsmarketing
1,872
Social Web
989
Social web
989
Werbewirkung
988
Advertising effects
985
Online-Marketing
906
Internet marketing
896
Designation of origin
877
Herkunftsbezeichnung
877
Tourism marketing
746
Tourismusmarketing
746
Customer satisfaction
658
Kundenzufriedenheit
658
Marketingmanagement
604
Marketing management
602
Destination management
598
Destinationsmanagement
598
Corporate reputation
498
Firmenimage
498
Brand loyalty
492
Deutschland
481
Germany
465
Holiday behaviour
460
Urlaubsverhalten
460
Advertising
451
Werbung
450
Persönlichkeitspsychologie
429
Personality psychology
428
Markentreue
424
Viral marketing
421
Virales Marketing
421
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Undetermined
3,647
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1,142
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5,833
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1,231
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1
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5,394
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Hochschulschrift
168
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Non-commercial literature
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116
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93
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93
Conference paper
53
Konferenzbeitrag
53
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Sammelwerk
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37
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33
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26
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9
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8
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6
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4
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4
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4
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4
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3
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3
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3
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2
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2
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English
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450
Polish
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French
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Burmann, Christoph
60
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Bruhn, Manfred
16
Han, Heesup
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Khan, Imran
15
Romaniuk, Jenni
15
Christodoulides, George
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
Veloutsou, Cleopatra
14
King, Ceridwyn
13
Kumar, Vikas
13
Piehler, Rico
13
Rahman, Zillur
13
Sattler, Henrik
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Huber, Frank
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Kunkel, Thilo
11
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Springer Fachmedien Wiesbaden
23
NetLibrary, Inc
4
Haufe-Lexware GmbH & Co. KG
3
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Trier
1
Verlag Dr. Kovač
1
Verlag Hermann Schmidt <Mainz>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftlicher Verlag Berlin
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of business research : JBR
348
The journal of product & brand management
280
The journal of brand management : an international journal
274
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Marketing intelligence & planning
70
Psychology & marketing
70
Journal of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of hospitality management
58
Journal of strategic marketing
56
SpringerLink / Bücher
51
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of promotion management : innovations in planning and applied research
46
Journal of the Academy of Marketing Science
46
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
International marketing review
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
European journal of marketing
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
35
Journal of travel and tourism marketing
35
Journal of Islamic marketing
33
International journal of advertising : the review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
Global business review
27
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Source
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ECONIS (ZBW)
7,065
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1
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1
An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
-
1993
Persistent link: https://www.econbiz.de/10000883450
Saved in:
2
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
3
Influences of category structure on brand positioning and choice
Coupey, Eloise
;
Jung, Kwon
-
1993
Persistent link: https://www.econbiz.de/10000866006
Saved in:
4
Brands : economic ideology and consumer society
Casson, Mark
-
1993
Persistent link: https://www.econbiz.de/10000867987
Saved in:
5
"Extendibility of umbrella brands"
Dawar, Niraj
-
1993
Persistent link: https://www.econbiz.de/10000869344
Saved in:
6
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
Saved in:
7
Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000617778
Saved in:
8
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
9
Branding
Randall, Geoffrey
-
1997
Persistent link: https://www.econbiz.de/10000610622
Saved in:
10
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
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